graduate of Stirling PR wins first European award | On


A public relations graduate from the University of Stirling celebrates after winning a top international award.

Iris Lopez Wyld was shortlisted by the European Association for Training and Research in Public Relations (EUPRERA) in May, alongside three other Stirling students, as part of its annual Masters Thesis Awards for Excellence. She was announced as the grand winner of the annual EUPRERA congress, which was held this month at the University of Navarre in Pamplona, ​​Spain.

Iris Lopez Wyld (center) received her award at the EUPRERA annual congress

The distinction honors those who make a significant professional or practical academic contribution to the field of public relations in Europe. This is the second victory for the University of Stirling, after winning the top prize for the first time in 2019.

Iris, who now works as a graduate intern at a leading communications agency in London, was recognized in the Theoretical Impact Award category, for her dissertation which examined how public relations was used by the film producer in Harvey Weinstein’s disgrace for defending himself against accounts of sexual assault, and for his victims to speak out.

Dr Alenka Jelen, Program Director, MSc Strategic Communications and Public Relations, which is a joint degree with Universitat Pompeu Fabra, said: “We would like to congratulate Iris for her outstanding work. The EUPRERA Master’s Thesis Theoretical Impact Award is a prestigious recognition of his creative intellectual contribution to the field of public relations. Gender-based violence is relevant to public relations in terms of trends in practice and its advocacy work, both of which are addressed in Iris’s work.

“Universities and industry benefit greatly from having such passionate, motivated and talented graduates to tackle this important issue. “

Iris said: “I am proud that my work is recognized and reaches a wider audience – it was a subject that I was very passionate about. It was hard to write home during lockdown, when I couldn’t go to the library, see classmates, or meet my supervisor in person, but it also meant I was very focused on research, and it prepared me well to switch to remote work after graduation.

Kars van Weeren, Jeni Harvey and Michael Cassar, who have also all studied MSc public relations programs in Stirling, were shortlisted as finalists.

To learn more about the public relations courses available at the University of Stirling, visit our course pages.

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